Spotify: 

You’re Canceled

THE PROBLEM

Spotify… The world’s largest audio platform is running ICE recruitment ads.
These ads actively help ICE hire more agents to carry out:

  • Workplace raids

  • Community kidnappings (“civil arrests”)

  • Detentions in facilities with documented abuse

  • Family separation

  • Targeted terror campaigns in immigrant neighborhoods

  • Deportation of long-term residents

THE SOLUTION

To force Spotify to end its involvement with ICE, we’re building a sustained mass-pressure campaign with the following demands:

OUR DEMANDS

  1. Spotify must immediately remove all ICE recruitment ads.

  2. Spotify must disclose any contractual or financial relationship with ICE or DHS.

  3. Spotify must adopt a permanent policy banning recruitment ads for agencies involved in human rights abuses.

  4. Spotify leadership must publicly commit to supporting immigrant communities, not funding their persecution.

To win these demands, we must:

  • Pressure Spotify publicly and consistently

  • Hit their brand, their revenue pipeline, and their social reputation

  • Mobilize listeners, artists, organizers, and allies

  • Escalate until Spotify leadership cannot ignore us

We will keep the pressure every single week until they break ties with ICE.

THE PLAN: TACTICS & ESCALATION

1. WEEKLY PROTESTS AT SPOTIFY HQ

555 Mateo St., Los Angeles, CA
Every week we show up at Spotify’s front door with:

  • Visuals

  • Drums + music

  • Chants

  • Press outreach

  • Community storytelling

  • Art builds

  • Large banners and projections

  • Speakers from immigrant rights organizations

This is our pressure engine.

We will continue sustained weekly pressure until we win.

2. WEEKLY PLANNING MEETINGS

GAIA HQ // Koreatown

This is where the strategy is built and sharpened.
We plan actions, assign roles, build art, onboard volunteers, and escalate our approach.

Membership ask:
Come to the planning meetings, join a team, and help build the movement.

3. CANCEL YOUR SPOTIFY ACCOUNT A DIRECT PRESSURE TACTIC

This is one of our strongest leverage points.

When people cancel, they can select a reason.
We instruct supporters to write:

“I am canceling because Spotify is running ICE recruitment ads. Stop aiding ICE or you lose my business.”

Losing subscribers = losing revenue = losing investor confidence.
Spotify leadership cannot ignore mass cancellations.

We encourage:

  • Individuals to cancel

  • Households to cancel

  • Offices, creators, and organizations to cancel

  • Musicians to publicly oppose ICE ads

  • Podcasts to speak out

This tactic hits their bottom line and their brand.

4. PRESSURE DECISION MAKERS DIRECTLY

Here are the contacts that matter most.

CLICK HERE FOR EVENTS

  • 📧 press@spotify.com (public channel)
    📧 daniel.ek@spotify.com (widely circulated)
    📨 Spotify USA Inc.
    4 World Trade Center
    150 Greenwich Street, 62nd Floor
    New York, NY 10007

  • 📧 investors@spotify.com

    Spotify HATES investor-side pressure.

  • This is the person directly responsible for accepting ad contracts.
    📧 ads@spotify.com
    📧 advertising@spotify.com

SPOTIFY LOS ANGELES HQ (WHERE WE PROTEST)

📍 555 Mateo St., Los Angeles, CA 90013

Letters, postcards, and printed statements can be mailed directly here as well.

5. LETTER-WRITING + PHONE PRESSURE

Supporters are asked to flood corporate decision makers with letters, emails, and calls.

SUGGESTED SCRIPT FOR CALLS:

“Hi, my name is ____ and I’m calling because Spotify is running ICE recruitment ads. ICE is responsible for family separation, raids, and human rights abuses. Spotify should not be helping them recruit. I’m asking Spotify to immediately remove ICE ads and publicly commit to never running them again.”

WRITE A LETTER TO SPOTIFY HQ

Send letters to:

Spotify USA Inc.
555 Mateo St.
Los Angeles, CA 90013

Or:

Spotify Corporate Office
4 World Trade Center
150 Greenwich St., 62nd Floor
New York, NY 10007

Handwritten letters are VERY effective for corporate reputation pressure.

THE VICTORY MODEL

Here’s what winning looks like:

1. Spotify removes all ICE recruitment ads.

No more hiring pipeline for an agency harming our communities.

2. Spotify publicly commits to rejecting ICE and DHS recruitment advertisements.

They must take a stance not hide in silence.

3. Spotify issues a public statement acknowledging harm and committing to community protection.

4. Our movement grows.

Winning here strengthens:

  • Immigrant protection

  • Public pressure organizing

  • Corporate accountability

  • Coalition power in Los Angeles and beyond

5. ICE loses a major recruitment & PR outlet.

This slows them down, weakens their expansion, and protects lives.

THE MEMBERSHIP ASK

We need YOU! your energy, your presence, your voice.

We are asking people to:

1. COME TO THE WEEKLY PROTESTS at 555 Mateo

Show up. Bring friends. Bring instruments.
Be part of the public force pushing Spotify to cut ties with ICE.

2. COME TO THE WEEKLY PLANNING MEETINGS at GAIA HQ

Help plan protests, build art, coordinate, make strategy.
This is the movement’s engine.

3. CANCEL SPOTIFY & TELL THEM WHY

This is direct pressure they cannot ignore.

4. JOIN THE MOVEMENT

Become a member. Become a leader. Become part of the team that forces Spotify to break from ICE.

OUR COMMITMENT

We will continue sustained, visible, relentless weekly pressure on Spotify until we win.

Spotify can choose to drop ICE today… or they can wait until the movement grows too big to ignore.

Either way:

We’re not going anywhere.

CLICK HERE FOR EVENTS
CLICK HERE FOR EVENTS

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